Creating a Neighborhood

When you think of your community, do you think you have a tight knit neighborhood? Are residents close? Do they interact with their neighbors? You may think so, but what do your residents think? Odds are, they aren't feeling as close as they could.

You may put on the occasional resident gathering to get everyone together, but are you truly building a neighborhood? Feeling a sense of community is huge factor in why people lease where they do, and an even bigger factor in why people stay where they are. While you may think you're doing everything you can to make that happen, I bet there's more that you can be doing. Try giving this a little more focus and I bet in the long run, you'll notice increased leasing, and most importantly, a higher retention rate.

Here are some ideas on how you can bring your neighborhood together. If you have any to add, please feel free to leave a comment!

1. Hosting regular resident events. This is a no-brainer. We all know that having social activities is critical. But it goes a little deeper than just planning a party here and there. The goal is to make your residents excited about your events so that they actually attend! You can do that by holding them regularly at accessible times (weekends are best when people are off), offering prizes (ask your vendors to donate if you're on a budget), playing games and making them fun. Also, be sure you're not doing the same old thing all the time. Change things up a bit so each one is different and interesting!

2. Hold outings for residents outside of the community. Work with local businesses to create a special night out for your residents at a discounted price, like a bowling alley, movie theater or restaurant. Residents will get a chance to socialize outside of the neighborhood and the outside environment will be a great way to get residents talking and interacting with one another.

3. Encourage resident participation by offering contests. Think of each building as a "team" and challenge them to complete different tasks. It will help them work together for a common goal and get them communicating. You could do contests for the building with the best looking balconies, cleanest breezeways, stylish front door, etc. Not only does it foster teamwork, but it's beautifying your community at the same time!

4. Work with a charity. Nothing brings people together like helping other people. Choose a charitable activity that will allow your residents to come together, like Habitat for Humanity or Race for the Cure. You're showing your residents that you can and bringing them together at the same time.

5. Encourage holiday antics. Have you ever heard of "booing" on Halloween or "elfing" at Christmas? It's where a person anonymously leaves a special poem and bag of goodies at a neighbor's doorstep. That person then does the same to 2 neighbors, then they do it to 2 neighbors, and before long, the entire neighborhood has received a treat! This can be done for pretty much any holiday. To get it started, announce the plan in your newsletters so residents know what to expect. Then get it started by sending treats to one or two residents in each building, anonymously of course. Try to do ones who you think will reciprocate! :) Watch it take off and your residents get excited about their little gifts!

6. Host a "Good Neighbor Contest." Let all of your residents know to be on the lookout for a neighbor doing something good to help out in the community. They can be picking up their pet waste, holding a door for someone, helping a neighbor with their groceries, etc. When they spot someone doing a good deed, they can report them to the office to be entered in the contest. Then hold a random drawing offering the winner a small prize, like a gift card to a local restaurant. It encourages acts of kindness among neighbors and lets them know that you appreciate it!


Morgan Oney, CAM
My Newsletter Connection-affordable & stylish online resident newsletters for your community! http://www.mynewsletterconnection.com